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Customers today have a dizzying array of channels and touchpoints to choose from when they set
Persuasive Experiences Blog
Commentary on recent research with a perspective from a UX consultant and trainer. Mapping customer
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Must Read: HBR on shortening sales cycles by using customer journeys
Commentary on recent research with a perspective from a UX consultant and trainer. Mapping customer
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UX and the experiential marketing organization
For: Change Makers, MarketersGoal: Simplify decision making across multiple departments Harvard Business Review in their