About Me

Hi there,

I’m Subir Kumedan. A practicing User Experience professional based in San Francisco – since 2000.

For me, creating an experience that grows products and companies is my passion, not a career.

And seeing people grow as they learn to create the right experience themselves – that’s my biggest motivator.

My journey began in unexpected fashion

After a day of doing user research interviews for a client’s website, I found what I wanted to do, forever. Bridge the gap between brand goals and customer needs.

Since that day I have been a student of human behavior – rational and irrational – with a single goal.

How do I understand my client’s target customers, so I can create a compelling product or marketing experience for them?

Success is never a straight line

Early on I was crushing it...

I worked at startups and then led UX at one of the first big digital agency, Agency.com. This gave me the opportunity to learn on the go – albeit under the high-pressure of performance.

I loved it. And hit a few home runs early on:

Social-focused UX approach that helped them go from 40k fans to 1M+ in 2007

Led UX for 1st partner app, which became the Apple Store app

Multi-variate testing led approach to creating their high$ Product Category page templates

Content & UX strategy to help a print mag with 10k online views to 2M views and transform them

Marketing UX to help a small New Zealand winery enter the US market (get yours at any Trader Joes)

I saw my clients achieve fantastic results, first-hand.
Accelerating conversions, higher engagement and profit-busting growth.

I was riding on top of the world and thought this success would last forever.

But failure was right around the corner

In 2015 when one my clients, Leapfrog, launched their product website, it failed to grow their business.

Despite being a usable, visually appealing UX, the numbers didn’t change.

Leapfrog’s website ultimately didn’t convince enough people that their research-backed products and apps were better than the iPad and it’s 99c apps.

I was about to become a parent and admired Leapfrog’s approach, so that cut deep (It still does to this day).

But I refused to take it lying down…

Putting my detective hat on,

I researched successful user experiences.

I had to think differently – and methodically…

I was determined not to fail again…

Finally, I unearthed the secrets to winning in a crowded marketplace

Being usable or simple was no longer enough.

The experiences that were getting sustained, profitable growth were those that understood their target customers’ pain points and buying journeys.
And created a user experience that matched it closely.

The game had changed again. It was time for me to change.

I put this into practice in with clients in different situations (B2B vs B2C, Verticals, Customer segments) and saw results – real, bottom-line results.

And that’s why today…

3x

user acquisition goals

44%

reduction in abandonment

High value

consumer lending product

With a blueprint for consistent growth, everything falls into place.

In an era where customer behavior and their buying journeys are constantly changing, what’s the point of driving traffic to a website if it can’t keep converting like clockwork.? I help my consulting clients achieve product (and career) growth. Because they need to know how to scale and adapt after I’m gone. Otherwise, I feel like I’m letting them down. I’ll teach you how to achieve those same awesome results for you and your own business. Unless of course, you have tons of spare time or VC money to burn.

Customer Growth

If customers are not happy, you won’t grow. Yes, it really is that simple.
Even if you’re Amazon or Facebook.
I’ll help you create customer experiences that overcome 800lb gorillas and shiny upstarts, because no one will understand them like you do.

People Growth

You and your team are counting on your product’s growth to get to the next level – a happy, meaningful and prosperous life. <- This is my real why for helping.

Product Growth

Sustainable product growth results when you align your features and roadmaps to customer needs of today and tomorrow. I help you make better choices to make your product the next big thing.

I help product creators and teams grow consistently and profitably

You started out with a dream...

Let me fix your user experience to make it a reality.

Isn’t it time to try a program shows you how to unlock growth so you can move to the next level of success?

And avoid the mistakes I, and your peers, made along the way.

My expert training will show you how to weave persuasion throughout your customer’s user journey for consistent high conversions.

My training will show you how to weave persuasion throughout your customer’s user journey for consistent high conversions.